Barbarsi
Harajuku energy, premium finish.
Scope
Rebranding, packaging and label design, in-store experience design, content and photography, China print production.
Year: 2024
Client: Barbarsi
With: Katy Alexa, Interior Designer
Brief
An alternative fashion brand drawing from Harajuku and Tokyo street culture. A new physical store in development.
Translate retail experience into a coherent graphic identity.
Playful, feminine, memorable. Premium where it counts.
Challenge
Style, uniqueness, and quality held in one system.
A brand that reads loud on a hanger and precise on a label.
Built for the shelf and the feed at once.
Process
Branded bags, boxes, wraps, labels : designed and print-supervised end to end.
A pink shipping box with a hidden message inside the lid: "Hey Babe, it's your dream coming true." Chrome foil. Laser embossing. Built to be filmed.
In-store experience designed alongside the identity.
Every touchpoint engineered for shareability without losing the premium cue.
Result
Supply base diversification made the price move possible. The rebrand made it stick.
The unboxing became content by default. Clear market differentiation from the first label forward.