Vogue Zion
High fashion, loud heritage, cold edges.
Scope
Logo design, exhibition design, visual identity.
Year: 2025
Client: Barbur Gallery, Jerusalem
Typography: Matan Iontef (Cupidon)
Brief
A radical exhibition at Barbur Gallery in central Jerusalem. The premise: collide the gloss of Vogue with the grit of the street. Fashion culture meets local identity. Political on purpose.
Build an identity that carries the contradiction without softening it.
Challenge
Too many opposites in one room. Heritage and street. Sacred and profane. Couture and protest.
Bold. Ironic. Memorable. And still legible from across the gallery.
Process
Custom typography from Matan Iontef.
E ditorial bones, street posture. Not a fashion logo. Not a protest poster - Both.
The system stages the contradiction instead of resolving it.
Irony, printed at scale. Wall works, signage, and print carry the same tension. The exhibition reads as one voice with a sharp tongue.
Result
Vogue Zion landed as a statement, not a show.
The identity held its edge in every format; Loud without shouting, ironic without a smirk. Heritage and street culture sat on the same page without asking permission.
Conversation up. Footfall up. A rebrand that argued back.