Kizzy Salon
Vintage fashion, shot with cultural weight.
Scope
Creative direction, photography, end-to-end production.
Year: 2025
Client: Kizzy Salon
Brief
A second-hand fashion boutique with roots in Tel Aviv and Berlin. Curated, art-oriented, collaborative with artists.
Fashion, stage, and a homely sensibility in one room.
Translate the boutique into images that carry its DNA.
Challenge
Elevate second-hand as refined; contemporary; culturally present.
Hold curation, materiality, and the emotional life of garments in the same frame.
Consistent across three cities.
Process
Fashion photography crossed with street and still life. Garments shown living, worn, displaced.
Productions in Tel Aviv, Berlin, and Naples.
Location scouting, casting, team booking, scheduling, coordination, on-site shooting, post-production; Handled end to end.
One creative direction, three contexts. The boutique's voice carried across each.
Result
Kizzy reads as a cultural address, not a retail shop.
Second-hand framed as contemporary style and considered sourcing.
A visual system that travels with the boutique wherever it stages next.