Case Study: Barbarsi
Client: Barbarsi Services: Rebranding, packaging & label design, content & photography
Year: 2024
Collaboration: Interior designer Katy Alexa
Background:
Barbarsi is an alternative fashion brand inspired by Harajuku and Tokyo street culture. With a new
physical store in development, we were asked to lead a full visual rebrand.
Challenge:
Translate the physical retail experience into a coherent graphic identity that reflects style, uniqueness,
and premium quality—while keeping it playful, feminine, and memorable.
What We Did
Developed a bold new logoDesigned branded bags, boxes, wraps & labels
Managed and supervised all print production
Built a branded unboxing experience for viral potential
Produced content for the online store
Directed professional interior photography
We created a pink shipping box with a hidden message printed inside the lid: “Hey Babe, it’s your dream coming true.” Designed with shiny chrome foil and laser embossing, the box was built for visual shareability – turning each order into a content opportunity.