Kizzy Salon
Services: Creative Direction, Photography, End-to-End Production

Background

Kizzy Salon is a second-hand fashion boutique with roots in Tel Aviv and Berlin. With a curated, art-oriented identity, the boutique blends fashion, stage arts, and a homely sensibility. Collaborations with artists reinforced its cultural depth, establishing Kizzy as a destination that understands style and culture while championing sustainability and the value of well-chosen vintage pieces.

Planning

Our goal was to translate Kizzy’s boutique experience into visuals that elevate second-hand fashion as refined, contemporary, and culturally relevant. The creative direction merged fashion photography with street and still life to highlight curation, materiality, and the emotional life of garments.

To achieve this, we planned and executed productions in Tel Aviv, Berlin, and Naples. Each project included location scouting, talent casting, team booking, scheduling, coordination, on-site photography, and post-production. This end-to-end approach ensured consistency across touchpoints while letting the boutique’s curated, homely DNA shine.

What We Did

Visual language develpment; one that elevates second-hand fashion through art-driven campaigns
Directed and photographed imagery blending editorial precision with street-style authenticity
Planning and production of international shoots; Berlin, Naples, Middle East

Outcome

The imagery gained strong traction across digital platforms and within Tel Aviv’s creative scene, positioning Kizzy as an authority on quality vintage and cultural style. By combining local collaborations with international productions, the boutique strengthened its reputation and broadened its audience.

Today, Kizzy Salon operates successfully in Berlin while maintaining its store in Tel Aviv — expanding its presence and deepening its role as a hub for curated second-hand fashion and cultural exchange.

Kizzy Salon Case Study — Second-Hand Boutique | Metis + Craft Kizzy Salon Case Study — Second-Hand Boutique | Metis + Craft

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Metis is timeless elegance
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