Neta Shay
A sound in transition, staged as a rollout.
Scope
Branding, creative and art direction, advertising design, video production, digital packaging and label design.
Year: 2024
Client: Neta Shay
Brief
Independent artist. Soulful electronic roots. New EP moving toward classical instrumentation, techno textures, faster tempos.
A bolder chapter, arriving in phases.
Guide the shift across every visual and strategic output.
Challenge
A departure that had to feel inevitable.
Carry the audience from one sound to the next without losing them at the seam.
Bold. Experimental. Still recognizably Neta.
Process
"Red Lights" chosen as the bridge single — sonically between the old world and the new.
The EP rollout mapped as phased evolution. Each release building on the last.
A modular artwork system: distinct photography per single, held inside a consistent graphic structure and logotype lockup.
Release calendar tuned to music, fashion, and internet-culture timing.
Result
"Red Lights" passed 100,000 streams in its first week. "Savanna" passed 20,000 video views in its first week. Two sold-out shows in Winter 2024, over 1,000 attendees each.
"Take a Chance" closed the EP and opened the next era.
The transition landed. The audience came with her.