Talent branding: Neta Shay
Services: Branding, Creative & Art Direction, Advertising Design, Video Production, Digital Packaging & Label DesignBackgorund
Neta Shay is an independent artist known for her soulful electronic sound and introspective storytelling. Ahead of her new EP release, she was transitioning into a bolder, more experimental musical identity – blending classical instrumentation with techno-inspired textures and faster tempos. Our role was to guide this creative shift and ensure it was reflected clearly and consistently across every visual and strategic output.
Planning
This release marked a distinct departure from Neta’s debut. To support the transition, we first identified familiar aesthetic cues from her earlier work – urban and street-style influences; and used them as a foundation for the new direction.We strategically selected “Red Lights” as the lead single: a track that served as a sonic bridge between genres. This became the visual and narrative entry point for the rebrand. From there, we mapped the EP rollout as a phased evolution; Each release building momentum while reinforcing the shift in sound and tone.
We developed a modular artwork system that allowed for visual flexibility while maintaining cohesion: each single featured distinct photography framed within a consistent graphic structure, including a branded logotype lockup.
Our release calendar was also informed by current trends in music, fashion, and internet culture – ensuring optimal timing and contextual relevance.
What We Did
Strategic planning of the full EP rolloutVisual identity system and logo lockup for campaign use
Directed and produced editorial photography
Art direction across all singles and video content
Social and streaming platform packaging
Guided release order, timing, and marketing alignment with cultural trends
Introduced the next creative chapter with the final single launch
Outcome
“Red Lights” hit 100,000+ streams in its first week“Savanna” received over 20,000 views in its first week, with a bold music video directed and produced by our team
Neta performed two sold-out shows in Winter 2024 (1,000+ attendees each)
Final single “Take a Chance” introduced the next branded era of Neta Shay; Paving the way for her future project and public perception shift.